posted in Stuff

Searching for the Best Cheeses… in Italy

I had the unique opportunity last week of accompanying cheese buyers for Sam’s Club on a trip to Italy. 

The goal of the trip was to search for 24 of the best cheeses in the world for the purpose of bringing them into Sam’s Club stores to share with members. 

I didn’t really know what to expect on the trip… I figured I’d be tagging along, tasting cheese, doing some writing and taking pictures.  But it was so much more than that. 

Before the trip, I figured that warehouse stores like Sam’s Club were most concerned about being thrifty… picking up inexpensive cheeses that they could sell for a good “club” price.  As it turns out, Sam’s Club does a whole lot of research before selecting cheeses… making quality and taste their first priorities. 

We visited four cheese producing companies on our trip to Italy:  Monti Trentini (Asiago), Aurrechio (Cremona), Boni (Parma), and Igor (Novara). 

We were met by company owners at each cheese company and given an extensive tour, with explanation of the processes involved in the making of their cheeses. 

At the conclusion of each tour, I was included in a round-table discussion with the Italian cheese producers and the Sam’s Club buyers.  We were shown all of the new products the companies were offering as well as any new labeling and packaging options that they wanted to share. 

It was in these meetings that I discovered the real reason why they had asked me to accompany them on the trip.  They asked for my opinionThey listened to meas the “voice of the consumer.”  They wanted to know which products were most appealing to the typical club shopper.  Hopefully, I represented us well because they made some decisions based on my input! 

Sustainability is very important to Sam’s Club.  Every cheese producer was asked what they are doing to promote sustainability… regarding conserving energy, packaging efficiencies and managing waste materials (ie. whey is often sold to pig farmers).

And of course the best way to sample cheeses of the region was to dine throughout the region! Our local contacts pointed us toward their favorite places for lunch and dinner (places a tourist would never find on their own).

We were always treated to a platter of Italian meats at each meal (and plenty of pasta too).

Wine is a natural accompaniment to cheese, so it made an appearance quite often.  Why is it that all red wine tastes so darn good in Italy? And how do the Italians manage to get through their day when they have wine with lunch? I’m pretty sure I’d be too sleepy to get back to work! 😉

Sam’s already carries Asiago cheese from Monti Trentini, Provolone from Aurrechio, and Gorgonzola from Igor.   Sam’s Club will be  introducing a “Gourmet Fine Cheese Island” in their club stores with newly discovered, imported cheeses.  The plan is to begin displaying the islands in about 1/2 of their clubs beginning in August, with a gradual roll-out to eventually include the cheeses in all stores.  At the conclusion of our trip, the buyers moved on to England, Ireland and Scotland to continue their search for the world’s best cheeses.
Our group… from Sam’s Club and DCI Cheese Company (with me in the middle, trying to remain understated in a light shade of pink) + our Italian driver Giacomo (the one w/ the Italian leather jacket, of course)

What an eye-opening trip! I have a much greater appreciation for the art of cheesemaking. We discovered some wonderful new products that Sam’s is excited about purchasing and adding to their cheese collection.  I’ll be sharing more information about those products as I write about each cheese tour (I really think you’re going to enjoy the behind-the-scenes cheese-making action!).  Stay tuned for some great recipes that will feature these Italian cheeses.

20 Responses to “Searching for the Best Cheeses… in Italy”

  1. postedMay 19, 2010 10:58 AM

    What an awesome opportunity!

  2. postedMay 19, 2010 10:20 AM

    for the love of cheese! i really don’t know if i could be more jealous right now…cheese and Italy are two of my favorite subjects when it comes to the world of food…what a fabulous way of showcasing it!

  3. postedMay 19, 2010 10:22 AM

    What an amazing opportunity! I’m sure you represented the tastes of all us beautifully. Thanks for posting the gorgeous photos! What camera were you using?

  4. postedMay 19, 2010 10:23 AM

    Lori, that opportunity had to be AMAZING! It sounds incredible. I am just drooling over the cheese in these pictures. What a fabulous experience. I love that hot pink color on you, too!

  5. postedMay 19, 2010 10:29 AM

    What an amazing opportunity!

  6. postedMay 19, 2010 10:32 AM

    What a fabulous trip – looking forward to reading more about your experience! Would love to know how you landed this gig!

    • postedMay 19, 2010 10:34 AM

      @SMITH BITES, I’ve partnered with Sam’s Club before on my blog… then this came up & they invited me to come along!

  7. postedMay 19, 2010 11:40 AM
    bellini valli

    What an exciting experience Laurie!!!! Whew!!

  8. postedMay 19, 2010 10:59 AM

    Wow, what a fun trip! Lucky you! I’ve been to Italy and hope to go back someday and soon:)

  9. postedMay 19, 2010 12:07 PM

    What a great experience! Both on getting the inside look at the buying process and on getting to taste all that wonderful cheese! I really enjoyed the display and production pictures. Such an art!

  10. postedMay 19, 2010 6:58 PM

    AWESOME!! I love Sam’s Club… Italy… Cheese… You got it all! 🙂

  11. postedMay 19, 2010 7:07 PM

    What a special treat this must have been. Sam obviously gets it right by caring about the opinion of the consumer!!!

  12. postedMay 20, 2010 4:09 AM
    Joyce Pack

    What an incredible opportunity Lori! That would be a dream trip for anyone. So happy for you that you were able to have that experience. Thanks for sharing it all. Loved the photos.

  13. postedMay 20, 2010 12:03 PM

    What a fabulous opportunity! How wonderful to see that the consumer’s opinions really do matter. This has helped me to make a decision- I’m going to join Sam’s next week!

  14. postedMay 20, 2010 5:24 PM

    Wow… What an amazing experience! All of those cheeses look lovely. I’ll be looking for them at Sam’s Club 🙂

  15. postedMay 23, 2010 7:49 AM

    Excellent, interesting write up, Lori. What a great opportunity to be a part of. Love the detailed photos of the trip, too. Where is there a Sam’s club in SD?

  16. postedMay 29, 2010 1:51 PM

    That is INCREDIBLE!!! Wow, good for you….good for us who will be buying some yummy cheese thanks to your input!

  17. postedMay 31, 2010 9:31 AM

    I noticed a few years ago that the cheese offerings at Sam’s Club were above average. I think I had tasted an aged cheddar from Ireland. I really think their attention to acquiring really good products are one of the secrets to their success.

  18. postedSep 9, 2010 8:41 AM

    That is so cool Lori! Sam’s Club is where I almost always get me cheese, and I recommend it to my cooking class participants as well. Excited they’re adding more!

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