posted in Beyond Food

Exciting News to Share!

The kitchen is definitely my Happy Place.  It’s where I can be creative and develop the recipes I love so much, it’s where I enjoy peace as I’m measuring and mixing, and it’s where I put together meals that we can enjoy as a family.  I’ve always, always enjoyed being in the kitchen with my family.  They’re usually hanging out at the counter or lounging on the couch nearby watching TV while I’m banging around pots and pans and asking them to taste this and that.  And I enjoy my job even more now that I can share it with my son, Brooks.  Brooks has been eager to learn how to cook (begged me to write his own blog!), has all kinds of new and (sometimes) crazy ideas, and he loves being a part of it all.  And so it goes that I have an exciting announcement to make…


…McCormick® spices has asked my son and me to be the spokespersons for a new project they are launching called, “Generation Fresh,”  inspiring people to make more healthful meals at home with the help of flavorful herbs and spices.  It’s not about creating all new recipes, but rather taking your everyday go-to meals and freshening them up to make them healthier.  Our task is to show you how we’re doing that in our own kitchen, along with creating a few recipes together using McCormick spices and fresh ingredients to lend flavor and excitement to the meal and reduce the use of salt, sugar and fat.

How this came to be is really a rather fun story.  Back in June, Brooks attended the BlogHer Food conference with me in Seattle.  He was quite the participant at the conference, raising his hand to ask many questions and share stories, sharing conversation with BlogHer founders and top food bloggers, and standing up to address the keynote speakers and PR reps at the closing breakfast.  Well, my outgoing, mature 11-year-old caught the attention of a representative from McCormick, who thought RecipeBoy and RecipeGirl might make a good team to represent their upcoming Generation Fresh movement.  When we discussed whether or not to take on the project, Brooks looked at me and said, “Mom– our spice cupboard is packed FULL of those little red containers of McCormick spices, so why WOULDN’T we do this?”  He’s right.  It’s definitely a product that we use each and every day, and I’m always looking for ways to make recipes more healthy too.  It was the perfect fit.


My son wasn’t kidding when he said that our spice cupboard is filled with McCormick products.  These are just a few that I found in there!  As a recipe developer, I find that having all kinds of flavors at-hand makes the creative process that much easier.  I use a combination of fresh and dried herbs and spices to create the flavors I’m looking for.  My all time favorite spices:  Smoked Paprika, Cumin Powder, and Nutmeg (the whole kind, since I like to grate it fresh!)

Brooks and I have already gotten started working on some healthy recipes in the kitchen, and we’ll be sharing those very soon with you!  The “ad” you see above will be running on websites such as AllRecipes.comEatingwell.comFinecooking.comHuffingtonpost.comKitchendaily.com, and Weightwatchers.com.  Let us know if you spot one of them!

This weekend, we are both headed to Baltimore (birthplace and current home of the McCormick company) to shoot a couple of recipe videos together!  I’m not nervous at all.  Not one bit (!!!)  We’ll be able to share those videos with you too.  I’m excited to be sharing this opportunity with my son- I think it will be a great experience for him.  And I’m thrilled that I can share some healthy meal ideas through Generation Fresh with my readers too.

Let me know what you think!

Disclosure:  I’m working with McCormick Sept/Oct. 2012 to create recipes and represent Generation Fresh. 

Comments

  1. postedOct 9, 2012 5:54 AM
    Tracey @ Cooking With Love

    That’s fantastic! Congratulations! Look forward to seeing the commercials. 🙂

  2. postedOct 7, 2012 2:56 PM

    This is so exciting and sounds like you both will have so much fun and be awesome!!!!!

  3. postedSep 26, 2012 2:48 PM
    Terry

    Congratulations to both of you!! So great to hear of another 11 year old boy who loves to cook. Mine enjoys being in the kitchen with me and is starting to get his own cookbook collection!

  4. postedSep 25, 2012 4:48 PM

    SO awesome; so happy for you! This is so exciting. Can’t wait to hear more!
    xoxo

  5. postedSep 23, 2012 9:16 PM
    Cindy ziliak

    From a mom whose boys are grown and living on their own, I envy you! You and your son are lucky to have this opportunity to spend such quality time together. Have fun!

  6. postedSep 23, 2012 2:02 PM

    Yayyyyyy!! Congrats to you guys!!!!

  7. postedSep 22, 2012 8:53 PM
    Paige

    That is awesome. Good job and will look for the ads.

  8. postedSep 22, 2012 10:48 AM
    Debra

    What a fabulous opportunity for you and your son and something you both enjoy! Congratulations to both of you! Enjoy!

  9. postedSep 21, 2012 9:46 PM
    Kathy Richardson

    Congratulations to the both of you, a great recognition and adventure that you can share with your son, what could be better? Enjoy enjoy moment, we will all be looking forward to hearing all about the journey.

  10. postedSep 21, 2012 9:30 PM

    I wish you many continued successes – and may you always be happy in your kitchen!

  11. postedSep 21, 2012 7:05 PM
    Liz (Little Bitty Bakes)

    The world needs more awesome kids like Brooks, congrats to both of you!

  12. postedSep 21, 2012 3:24 PM
    Maria in NJ

    Congrats Lori and Brooks…that is just wonderful news, by any chance did you run into any Fitbloggin folk…just curious…

  13. postedSep 21, 2012 2:44 PM

    You two are adorable! Love this!

  14. postedSep 21, 2012 2:20 PM
    jeny_nour

    He’s getting SO tall!
    It sounds like the trip and the event will be great.

  15. postedSep 21, 2012 1:58 PM

    Awesome~Awesome~Awesome! How exciting for y’all! I will be watching for the videos. 🙂

  16. postedSep 21, 2012 1:44 PM
    Eliana

    Congrats to you both! Can’t wait to see the commercials.

  17. postedSep 21, 2012 12:09 PM
    RecipeGirl's Mom

    I’m so excited for both of you and “mom/grandma proud. Wow them!

  18. postedSep 21, 2012 10:50 AM

    What a handsome young man! You must be so proud! It sounds like he truly has his head screwed on straight – a great accomplishment in these trying times! I’m looking forward to the videos!

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